AdServista uses advanced Artificial Intelligence algorithms for deeps semantic understanding of online content, providing Supply and Demand-side platforms with the means to verify inventories and enforce brand safety while delivering precise contextual ads.

Inventory Verification

Supply-side platforms can verify URL inventories using IAB standard taxonomy, detecting untrustworthy, "clickbait" and innapropriate content.

Contextual Targeting

Ad Exchange and Content Discovery platforms can deliver super-targeted ads, contextually matching ad placements with the advertising campaigns.

Brand Safety

Demand-side platforms can protect their customer's brand reputation by filtering out irrelevant or harmful web inventories.

AdServista contextual targeting Plugin for Revive & OpenX ad servers